Will SEOs think beyond Google after Yahoo’s Tumblr acquisition?
Yahoo recently announced it is acquiring Tumblr, bringing shareable custom content and new users to its site.
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New Google features help content marketing anticipate & answer Q’s
Google announces new features that push content marketers to anticipate customers’ questions and continue conversations past the search bar.
‘Mo mobile, ‘mo money from social content marketing
Mobile marketing is on the rise and brands can expect to increase their ROI if they find the right ways to use the channel.
Video content could be the cure for healthcare marketers
Video can help brands communicate core messages in a straightforward and educational way.
Why Pinterest’s new feature will be beneficial for brands
New mobile Pinterest features make it easier for brands to start online conversations that carry over into offline conversions.
BMW’s social strategy proves the power of visual content
BMW doesn’t spend a lot of time on social marketing, but its visual social media content strategy still turns heads.
Google Glass not expected to change search behaviors yet
Marketers shouldn’t have to adjust their content marketing plans to adhere to Google Glass technology in the short term.
Local search strategies not just about keywords
Brands that consider local search preferences will develop content marketing campaigns that win with target audiences.
Mobile web content drives in-store purchases, Google suggests
A new report from Google suggests that brands can fuel offline conversions by optimizing marketing content for mobile search.
Social data fuels audience targeting for U.S. agencies, direct advertisers
Social media data continues to propel brands’ content marketing campaigns.