Brands favor Google for SEO, but not yet social
Google is the favorite for search, but it’s not quite the bell of the social media ball. Still, brands that embrace social will have a head start on those en-vogue stragglers down the road.
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New Google+ feature recommends mobile content to members
Google+ marketing can now use Authorship signals to surface media in network News Feeds.
10 SEO expectations for 2013, as told by Matt Cutts
Google’s Matt Cutts outlined 10 SEO points every content marketing professional should know for the rest of 2013.
Why brands’ content marketing campaigns need better synergy
Brands must get their marketing strategies working together to maximize reach and ROI.
Consumers’ social media content cravings demand marketers’ attention
People are using social media more often, which means marketers must step up their games to achieve their content marketing goals.
Social media diversity creates opportunity for global brands
Social media networks have evolved and conformed to marketing norms as businesses use these sites for lead generation and more.
Why marketers should be excited about YouTube’s paid channels
YouTube’s paid channels can be a boon for brands with strategic video marketing campaigns.
Give ’em content in real time [video]
Content and social media marketing must speed up to operate in real time.
SEO news: Penguin 2.0 still weeks away, Cutts says
Brands will have to wait a few more weeks before they experience a new version of Penguin, according to Google’s Search Engineer Matt Cutts.
Deflect algorithm updates with custom content
SEOs have noticed a shift in organic traffic and PageRanks across the board this week – likely a Panda refresh – but web content can help avoid downgrades.