Custom content must satisfy readers’ news cravings
Brands can fill a growing gap in traditional reporting with news content marketing.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Are brands missing out on seasonal SEO opportunities?
Marketers can improve SEO results by targeting keywords that gain traction seasonally.
Marketers to leave no SEO stone unturned in 2013
Brands are developing more robust content marketing strategies in 2013 to keep up with SEO developments.
Facebook Home: A nexus of marketing channels
Brands should look at Facebook Home as the solution to their cross-channel marketing woes.
Where Instagram fits in your social marketing strategy
Instagram is a popular network, but not strong enough for stand-alone marketing, so brands must use it to complement their Facebook strategies.
Keep SEO at top of mind for mobile content marketing
Marketers must not overlook basic SEO best practices as they move forward with diverse content marketing strategies.
LinkedIn revamps social content aggregator feature for members
LinkedIn Today just got a makeover, bringing content even closer to users.
Why you must think local for custom video content
As marketers incorporate video into their content marketing plans, they must keep local in mind.
LinkedIn celebrates a decade of brand building
Marketers have been building relationships with professional audiences through social media content for a decade.
YouTube updates make social video marketing even stronger
YouTube edits some of its basic functions to streamline video marketing for brands and improve the site’s overall user experience.