Marketers – Are you ready for internet transparency?
Marketers may need to become more transparent in the future to keep up with content marketing trends.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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B2Bs with customer-centric custom content score better leads [data]
Content marketing is a winning strategy for lead generation, and customer centricity is the key to success.
How verbs drive results on today’s popular social networks
Recent data shows that verbs can drive website conversions and engagement on Pinterest and Facebook.
Real-time content marketing demands scalability
An interview with Percolate’s Noah Brier highlights the importance of real-time content marketing in today’s fast-paced digital world.
Video content gaining more views and shares in Q1 2013
Marketers are winning video content views and social media shares with compelling storylines.
Is Matt Cutts saying Authorship updates are not imminent?
Cutts indicates that its patents aren’t indicative of the company’s future plans for search and SEO, but brands should still establish Authorship to increase CTRs.
Proof website content builds customer relationships
A survey finds that Americans prefer to shop and engage with brands on the web over in-store experiences.
70 percent of Pinterest users start conversations with brands online [data]
Pinterest marketers must focus more on lead nurturing than lead generation, as consumers use the site to engage brands first.
Facebook: Still the best social marketing site for customer engagement
Facebook’s slight decline in the U.S. shouldn’t push marketers away – the site still reaches over 1 billion monthly active users.
B2B social marketing gets visual with new LinkedIn feature
LinkedIn users can now improve their profiles with visual images
to inspire engagement and enhance SEO results.