Most Bing searchers click No. 1: Content marketing key to SEO ascent
Bing’s No. 1 option in SERPs generate up to 75 percent click-through rates – brands not at the top must get creative to attract web users online.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content analytics & social listening personalize sites for prospects
Web users want personalized websites, and various analytics reporting tools can help marketers develop the right strategies for their target markets.
Content adds worth to the web [video]
When asked what adds value to the internet, 92 percent of surveyed Americans said accessible, free content.
Survey says: Marketers increase social & video content budgets
A new study from Nielsen shows that social media marketing and video marketing dominate brand advertising budgets this year.
Content makes inbound marketing great, fuels results [data]
A new report from HubSpot shows the value of inbound marketing, but brands need content experts to help them see meaningful results.
Millennials likely to sell out for relevant web content [survey]
A new study shows great content can be direct lead generation, with consumers 18 – 34 willing to give brands private info in exchange for relevant reads.
LinkedIn makes lead gen and nurturing easier with Contacts feature
LinkedIn users can now bring all online conversations together in one place, helping companies create cross-platform marketing campaigns.
SEO content helps brands take advantage of rising ecommerce spend
A new eMarketer report shows consumers are increasingly spending money online, and brands can create custom content to improve sales margins.
What marketers can learn from AP’s hacked Twitter account
Twitter has become the most influential news source on the web today, and having your account hacked can ruin your social marketing programs – and the price of your stock – instantly.
Social marketing: Customer loyalty, no price cuts needed [study]
A new survey shows that Americans choose products based on positive brand experiences on social media, not just price.