U.S. enterprises invest in external and internal social marketing talent
Social media helps big brands align their content strategies to support business growth, development and revenue streams.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Video consumption increases year-over-year among female audiences, study says
Women engage internet video content frequently, and brands can inspire website conversions with positive messaging.
Why content is more important than your mobile site
Focusing on custom content is a sure way to keep prospects engaged, while a poor mobile site pushes customers away.
Cigna & Digitas Health inspire health & pharma brands to get social
Pharma and healthcare brands are three to five years behind in terms of internet marketing, but social media content helps them catch up.
Social marketing will see continuous growth, led by Facebook & Twitter
Social users connect with more brands on Facebook today than ever before, and social marketing initiatives continue to demand attention
Content Leaders drive brand journalism forward in U.S.
Content marketing now receives nearly 40 percent of the average brand’s budget, and today’s biggest companies lead by example.
Facebook marketing: Why no one will mourn the removal of ‘Friends of Fans’
Facebook will remove “friends of fans” data, and social media marketing analytics will focus on more telling metrics moving forward.
Foursquare’s new search tool: Good for user-generated content?
Foursquare continues to bolster its local recommendation and search assets to compete with Facebook and Yelp.
90 percent of consumers convert after reading positive online reviews [study]
Want to inspire positive user-generated content on your site? Create custom content to improve the customer experience.
Auto marketing changes lanes: More video & social content for lead gen
Video marketing drives foot traffic to auto dealerships, and automakers must adapt to evolving search trends.