Building out your site? Cutts: Avoid uploading too much content at once
Google’s Matt Cutts suggests uploading a high-volume of website content in stages, not at once.
News
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Twitter’s keyword targeting tool puts branded content in front of the right audience
Twitter introduced keyword targeting in timelines, which helps brands target users based on their recent Tweets or Tweets they have engaged with.
Site content layout plays a big role in bounce rate and SEO [stats]
Content marketers shouldn’t only focus on writing quality custom content, but improving their sites’ designs, too.
Engage a captive audience: Bored travelers look for branded content [data]
Travel marketers (and others) can reach vacationing consumers or business travelers by targeting them in-flight with branded content.
Brafton to attend Pubcon New Orleans – booth 27
Brafton’s business development executives will be at Pubcon New Orleans, talking content marketing and how it fits into the marketing mix.
Pharma marketers use social marketing for healthy business [data]
Social media marketing has become an attractive channel for pharma marketers, as more people turn online for health advice.
The social snowball effect: Likes, RTs, +1s generate more impressions
A survey suggests that the more Likes, Retweets and +1s content receives, the more people will be drawn to branded content in the future.
SEO content wins & maintains leads
Website and blog content are found to be the most effective tools for customer acquisition and retention.
Desktop searches reach highest level yet in March 2013 [data]
comScore’s latest U.S. Search Rankings Report showed the desktop search increased 11 percent month-over-month.
Will internal content links draw the ire of Penguin? [Cutts speaks]
With the next Penguin update looming over SEO marketers, Matt Cutts released a video with insights on the search impact of internal links.