Social media growth fueled by older demographics, led by U.S. moms
Recent data shows that older consumers feel more comfortable engaging on social networks, fueling network growth across the world.
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Google’s updated image interface: Brands lose clicks
Both Google and Bing altered their image search filters to achieve their unique goals – which update is best for businesses?
When does fresh, custom content rank first? Cutts has the answer
Companies may see better search results success when they keep their online content updated.
Custom infographics drive clicks, Tweets and links for SEO [data]
A recent case study suggests that infographic marketing outperforms display advertising by 300 percent.
Google+ marketing supports interactive posts with clickable CTAs
Google+’s interactive posts spark on-page engagement and mobile lead generation.
Storytelling matters most with video content virality
Marketers should learn from fast-moving consumer goods brands – creative storytelling increases social shares, engagement.
Google’s Customer Journey tool exposes sales & content truths
Google’s new analytics tool tells marketers when their customers engaged with certain channels during the sales cycle, helping brands develop smarter marketing strategies.
Don’t become spam: Consumers want content, not ads
A new survey finds that nearly 10 percent of web users would boycott a product if it was repeatedly advertised to them in search, social and elsewhere online.
Pinterest Marketing: When old features become new opportunities
Pinterest brought back a few features based on user feedback, and marketers can use these functions to improve their social media marketing campaigns.
Video content: Fresh for 3 months [data]
Video marketing campaigns can drive instant results, and heavily promoting past publication generates long-lasting returns.