Social marketing makes ‘cents’ in the financial world
Social media has penetrated the financial world and turned it into a progressive space for marketers.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Why Yahoo and Microsoft’s relationship matters for SEO strategies
Yahoo renews search revenue agreement with Microsoft for now, but the search engine hierarchy might shift with future developments.
Google+ is the local search leader in social media marketing
Marketers must consider Google+ as one of their top social media marketing channels due to its rising popularity and growing user base.
Brand journalism fuels corporate blogging growth in U.S.
WordPress owns the blogging industry, proving that content marketing is not only alive and well, but growing rapidly.
BREAKING SEO NEWS: Google says “No” to Publishership
Google says that it has no plans to introduce Publishership for brands. Companies should focus on giving their content marketers byline credit in SERPs.
Social video content captures lion’s share of Americans’ web time
A new study shows that U.S. consumers spend more time accessing social networks and watching online video than any other form of media consumption.
Think you don’t need video content? Think again
Video content is an important component of social media marketing plans and YouTube is changing to make publishing easier and smarter.
Ready or Not – Google updates local search options
Google recently introduced an update to local search that encourages marketers to consider Google+.
Social media users want creative content fast
Real-time marketing (RTM) is becoming a reality for brands as social media users demand up- to-the minute custom content.
Google Analytics updates its Real-Time Conversion reporting tool
Content analytics just got a face lift with a new goal conversion tool for SEOs and content marketers.