YouTube’s video content library spans millenniums
YouTube’s collection of unique video content makes it the largest media center today, and brands simply cannot overlook its reach any longer.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Press release links: Do you believe Cutts or data?
Six months ago, Matt Cutts said press release links don’t affect PageRank. Today, Daniel Tan proved Cutts wrong.
How to build links with Penguin updates still looming
Marketers should think human when building links in the pre- and post-Penguin update era.
Is YouTube’s paid subscription feature good for the average brand?
YouTube will offer paid subscription options for select broadcasters, but not to the average brand yet.
Content analytics is the missing link for marketers
Companies need content analytics to measure their successes across established and emerging media.
Email content drives website conversions for American Airlines
The airline company is using email marketing to persuade travelers into booking flights online.
Social content connects brands and affluent consumers
LinkedIn’s study suggests that brands can engage affluent consumers through social media marketing.
Custom content earns nearly 40 percent of marketing budgets
The lion’s share of marketing spend is going toward custom content campaigns across the most popular channels.
How to beautify your site content [video]
Graphics bring color and life to any boring website. Make sure your web presence is pretty with graphics and design content.
Local search on mobile devices increases four-fold in 2012
Local search will become more important in content marketing strategies as mobile users increase activity on smartphones and tablets.