Google’s new annotation puts customized content in front of international consumers
The new rel-alternate-hreflang tag allows webmasters to tailor what content reaches web searchers based on language and locale.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Study: 44 percent of Americans say video content inspires them to convert
Video content is measurably proven as a powerful tool for increasing website conversions, with consumers turning to visual media for reassurance about products.
B2B challenges: Can SEO content solve common marketing concerns?
BtoB Magazine points out some frequently reported B2B marketing challenges that both SEO and content marketing can help solve.
Study: Website & corporate blogging work best for customer acquisition & retention
Content marketing can produce SEO content that acquires and retains customers.
Catch consumers’ eyes with social media content – even at the gym
Americans turn to social media throughout the day, no matter their activity, study shows.
The truth about SEO through custom content marketing [data]
What is content marketing? It’s whatever you make of it, but new studies remind marketers to keep content for SEO in mind to increase visibility.
Twitter’s ‘view all’ media option: Smarter social media marketing
Visual media thrives on Twitter, and with the site’s new Cards and ‘view all’ media options, product galleries are even easier to create than ever before.
Facebook Home: A step back for social search and more ads?
Facebook’s new phone service is an interesting step into a new space, but is it the right move?
Why you need mixed-media content
What do sites with higher-than-average dwell time have in common? Mixed-media content.
Does YouTube really win the social marketing horse race?
YouTube’s recent milestone presents new opportunities for social media marketing with video content.