Diversify your content marketing: Media variety increases site stickiness
A study from Adobe shows why media and entertainment sites have higher-than-average site stickiness: Great content.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brafton to attend Ad:Tech SF – booth 2240
Brafton will be on hand at Ad:Tech SF, talking content marketing and how it fits into your business model.
A lunar landing next for Facebook? It’s already taken over the world
Facebook’s world domination shows that a brand’s activity on the social media site can bring success.
Branding before bed: Americans read email content late at night
Content marketing experts looking to tap into email’s reach must send media late at night to produce higher revenue streams.
Vine video content now available for web pages, Facebook and Twitter
Video marketing professionals might benefit from Vine’s new embedding feature.
Is Twitter content TV-ready?
At SES NY, Brafton saw first hand how Twitter has changed the standards of television. People no longer interact via one screen, but two, and content marketers must adapt to generate new leads online.
Want social ROI? Study shows content is key
The most effective social media marketing strategies are also the most challenging, and marketers need good content to fuel engagement.
41 percent of Twitter users click on #hashtags to learn more about brands
RadiumOne evaluates why Twitter members use hashtags, and what they expect out of these tags.
Social SEO alert: Webmasters can now acquire keyword data from Graph Search
Facebook has implemented a query string that helps SEO content marketers glean insight from social searches.
Brands move budgets from traditional toward online content marketing, study shows
Companies save money when they transition from traditional to web marketing, allowing them to invest more in online channels.