Coca-Cola reaffirms social media marketing ‘crucial’ to sales
The Coke Brand takes to the ‘net to tout the value of social media marketing for in-store transactions.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Do content marketers know enough about their customers?
New data shows that audience targeting initiatives fall flat for many companies.
Health-related web content: The remedy for lackluster medical or lifestyle marketing
Content marketing can help brands reach internet users looking for health news.
Google still needs text, but Cutts advises ‘pretty’ content for SEO
SEO still depends on textual content, but Cutts offers insights on getting the most search value out of visual media.
Google totally slapped Digg in the face: Will your content take a hit?
Digg has been deindexed from Google search results.
News breaks fast on Facebook: News content marketing helps brands win leads
Major networks’ news content quality continues to dip, while consumers head to social media resources for the latest current events.
Brafton to attend SES New York – booth 609
Brafton’s content marketing experts will attend SES New York on March 26th and 27th.
Metrics don’t lie on Pinterest
Pinterest marketing just got a lot easier with the introduction of the site’s own web analytics tool.
Mobile searchers are at home not on the go, study shows
Marketers can use custom content to reach mobile searchers at home.
What brands must know about the FTC’s social media marketing regulations
The FTC revised its online advertising disclosure rules to regulate social media content.