How custom content helps brands aggressively retain their customers
Content marketing helps speak to buyers throughout the sales cycle, retaining prospects in the process.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Matt Cutts, Duane Forrester talk ‘Adventures in SEO’ at SMX West
At SMX West, Google’s Matt Cutts and Bing’s Duane Forrester shared SEO best practices and insights on search updates to come.
Twitter marketing: B2B tech brands generate above average leads via social media content
Twitter proves its audience-targeting capabilities with new research from Compete.
LinkedIn marketing alert: Page managers can spotlight their brands’ Groups
LinkedIn makes it easier for companies to promote and feature their Groups on their Pages for streamlined marketing efforts.
Struggling with strategy: B2B content marketing still met with challenges
A new study shows that business-facing brands still struggle to allocate appropriate resources toward content creation efforts.
In SEO we trust
Search engines have earned the trust of Americans hungry for breaking news content.
Social media marketing and fries: How McDonald’s monitors social chatter for brand success
Social media monitoring allows marketers to manage accounts in real time.
Social listening: Consumers want responsive content without feeling ‘monitored’
A new study shows that consumers understand social listening happens all of the time, but they aren’t sure that its appropriate.
Why content marketers will love the new Chrome app: Sharing
Content marketing professionals will love the new search and discovery features in the Google Chrome iOS and Android applications.
MORE reasons Twitter needs content marketing: Updated discovery features
Twitter marketing may benefit from the social media network’s latest updates to its search and discovery functions.