Facebook’s ad suite acquisition: Better social media content delivery?
The social media giant recently purchased Atlas Advertiser Suite from Microsoft for an undisclosed amount.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What your content marketing campaign should learn from The Economist
Economist.com uses reader data and vertical slices to promote relevant custom content to their customers.
Target social content smarter: Facebook enhances ‘Custom Audiences’
Facebook marketing looks even more attractive with third-party data.
Market to individuals, not masses
Social media analytics provides marketers opportunities to treat customers like individuals again, something lost in the recent new media shuffle.
How ‘social influencers’ can become your content marketing asset
A new study suggests that brands should reach out to influential bloggers for help promoting products and services via custom content.
Why Pinterest marketing makes sense for the average business owner
Pinterest just secured another round of investment capital, and it will continue to evolve to serve its active members.
The expanding role of paid social media content ads
Social media marketing has become smarter, stronger and more dynamic, and advancements in paid social advertising has contributed greatly.
Who uses Instagram most? Millennials, obviously
Pew Internet Research shows which demographics use Instagram the most. Plan your content marketing appropriately!
Want to reach Canadian web shoppers? Embrace video content
Studies show that Canadian consumers are more likely to engage with video content than their American and British counterparts.
Why social follower count matters for Hewlett-Packard
HP is the first brand on LinkedIn with 1 million followers, and these connections help amplify their social media content.