The New York Times Spark ad tool shows need for contextual CTAs
Influential companies are creating contextual ad tools, and brands should have audience-responsive CTAs on their content, too.
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No snail mail signals email rise
Without Saturday standard mail delivery, email marketing becomes top priority for brands.
How mobile makes email marketing content more important
With Americans opening more than half of emails via mobile devices, marketers must adjust their content strategies to include the direct marketing tactic.
Why video views encourage branded Harlem Shake content
The recent craze for Harlem Shake clips shows brands have video marketing opportunities beyond paid ads to reach web audiences.
Trust for search engine content reaches new heights
Global internet users say they trust search engine content as much as traditional media for the day’s news and information.
Stop and read: Refresh on the basics of content marketing
Video content generates a significant amount of leads, but don’t neglect your blog content.
Do you know your audiences’ social media network of choice?
Pew Internet breaks down social media tendencies by demographic.
Positive social media engagement results in sales, study shows
All-new research from J.D. Power and Associates finds that brands with dynamic and responsive social campaigns generate high conversion rates.
Vine analytics: Totally free insights on social video content
Social media marketing just got easier with the new Vine analytics tool, which shows reach, impressions and engagement.
Cutts confirms black hat SEO drives webmaster notifications
Cutts revisits webmasters notification issue and reaffirms 90 percent go toward black hat issues.