Native video content draws traffic to branded websites
Video marketing thrives when companies use native ad tools to host content on their own websites.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter goes on air with acquisition of social TV analytics firm
Twitter’s recent partnership with Bluefin Labs proves the social media site is investigating the potential in social TV advertising.
Content marketing: A practice worth embracing
Brands have grown used to crafting custom content for their blogs – it’s not a trend anymore.
Don’t Stay Silent: Brands answer questions on Facebook
Brands are more likely than ever to answer fan questions on Facebook.
Struggling with audience targeting? Focus on Youth Millennials
Youth Millennials may not have any spending power, but they influence the purchase behaviors of their older siblings and parents.
Super Bowl 47 spells out increased searches for autos
Successful branded campaigns led searchers to auto websites during and after Superbowl 47.
News content: It’s like ambulance chasing on the web
When brands create content for SEO returns touching on the day’s events, they benefit from the timeliness and searchability of the news.
Who won the Super Bowl: Beyonce or Twitter? Twitter!
Twitter took the spotlight in last night’s Super Bowl, finding itself in 50 percent of National TV commercials.
Tech Trend: Video for the win
Tech companies must develop marketing strategies that appeal to prospects throughout the sales cycle.
Small businesses turn to LinkedIn, overlooking Twitter and Facebook
Small business owners report better results on LinkedIn than other social sites.