Facebook audience targeting: Do brands have content that impresses?
It looks as if Facebook is testing another targeting function that could help brands improve lead generation and nurturing efforts online
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‘Valentine’s Day’ or ‘Valentines Day’ for SEO content?
Does punctuation matter for SEO content discovery? Data says yes.
Real-time social analytics help brands create responsive marketing initiatives
Businesses aim to use social data to improve responsiveness and create dynamic social presences in 2013.
B2B brands struggle to generate premium leads without interactive content
To win new business, B2Bs must manage proactive and responsive campaigns, as content blasts push prospects away.
Psychology of selling: Study highlights loyalty marketing success
Companies need to fulfill consumer needs to earn long-term trust and loyalty. Educational web content may be the cornerstone of any brand-building campaign.
Brands left $2.16 billion on the table in 2012 due to poor video content experiences
Businesses embraced video last year, but they didn’t maximize their efforts, and missed out on major revenue generating opportunities.
Global brands embrace Google+, 20 percent report SEO gains
A new report shows that the world’s top 100 brands use Google+ to improve exposure and build SERP presences.
Will Twitter’s AMEX partnership turn Tweets into transactions?
In the wake of Facebook’s newly introduced Card, Twitter announced a partnership with American Express that could help marketers measure results from Tweets.
Facebook marketing: Newsfeed ads generate more clicks and ROI
A new study shows that brands publishing sponsored content on Facebook see more return on their investments.
No Saturday mail means direct marketers must turn to the web
With the U.S. Postal Service discontinuing Saturday mail, brands that depend on print advertising must embrace internet marketing practices.