Do Facebook ads unlock more content marketing results?
Facebook marketing has become standard for the majority of businesses, but many companies still don’t use all of the site’s features.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing helps SMBs sleep, websites do the work
Business owners know they need internet marketing, but attracting new customers online keeps them up at night.
Video content marketing: Best impact on PC viewers
Video marketing professionals should focus on optimizing content for PC viewers, as these audiences have lower abandonment rates than those on mobile views and live-stream media.
Web content inspires Americans to cook
Food marketers should invest in content marketing to draw in culinary wizards eager for new recipes and engaging blogs.
SEO alert: Cutts warns against selling links or full-page advertorials
Cutts reminds webmasters that buying and selling links can harm SEO and PageRank. Content marketing creates natural links.
Ruthless law firm cashes in on competitors’ names for PPC content
Internet marketing uses keywords to position content in front of prospects and, in some cases, those phrases can aim to take down rivals.
Smarter content marketing: Brands get serious about analytics in 2013
Worldwide businesses say they will invest more resources in data-related internet marketing initiatives moving forward.
Twitter Ads API helps brands put relevant content in front of social users
Twitter marketing collateral will reach the right audiences with the new Twitter Ads API.
Mobile: A content distribution channel, but can it stand alone?
Executives doubt mobile marketing, but if it follows in content marketing’s footsteps, widespread adoption could be around the corner.
Nonprofits use social media and custom content to maximize marketing spend
Nonprofits with small budgets must show returns on each promotional investment. Content marketing remains the most cost-effective option.