How Facebook’s new News Feed rewards good content marketing
Facebook puts branded content front and center with its revamped News Feed.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How creative content writing can cater to mobile technology
Brands that use content marketing to drive premium leads likely rely on email, but now they must also embrace mobile content.
Facebook: ‘Content is hard to scale’ but needed to set Pages apart
Facebook highlights recent growth metrics around its Brand Pages and Promoted Posts offerings.
Does Facebook complicate marketing with rushed new-feature launches?
Facebook prepares to introduce its revamped News Feed that is poised to change content consumption on the network, but could the site benefit from perfecting its previous features first?
Get more social content metrics with Twitter’s brand surveys
Twitter’s brand survey function helps measure the reach and impact of companies’ social media marketing efforts, and this can help strengthen content.
Visit Brafton at SMX West – booth 415
Brafton will talk content marketing at SMX West in San Jose, California, on March 11th and 12th (booth 415).
Evaluating content ROI remains top challenge for senior marketers
A new survey shows internet marketing efforts perplex senior-level marketers, and more brands need content analytics for smarter strategies.
Facebook search favoring paid content? Not so, says social giant
The New York Times wrote that Facebook prioritizes paid social media content, putting users (and marketers who don’t use ads) at a disadvantage.
Content Marketing: Your ‘relationship tool’ for awareness and sales
A new study shows that today’s modern marketer can see high returns with branded web content, video content and infographics.
You’ve entered the age of video content: Is your marketing campaign up to date?
Transitioning ad spend online? Make sure video marketing is among your top priorities.