Brands remain in the dark on how to leverage SEO content for their websites
New study shows that brands will continue to market via content, but struggle with SEO best practices.
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How Grey Goose created cross-platform success with social media
Social media marketing must create an experience to engage audiences.
Google revamps AdWords for video to show marketing goals
Google AdWords organized measurement tools will help marketers improve their video campaigns.
The ideal customer service experience – it’s online
Consumers want customer service online, and marketers can create SEO-friendly landing pages to provide information.
Who is checking out branded Pages? 45 percent of social users
Forty-five percent of social users check out branded content on Facebook.
Facebook releases gift card, presenting opportunity for marketers
On January 31, 2013, Facebook released the Facebook Card, allowing users to send gifts through the network.
YouTube may allow brands to charge users for access to video content
YouTube may help brands profit from their video marketing efforts by creating a paid service for the website.
Facebook’s Promoted Posts feature used by 500,000 brand Pages
Brands may complain about having to pay for Facebook’s Promoted Posts feature, but they haven’t stopped using the service, they’ve ramped up their efforts.
Google introduces new online shopping tool for B2B brands
Google Shopping for Suppliers adds another dimension to B2B internet marketing.
Think big with effective video marketing strategies
Brands need thorough video content strategies before they put media into production.