Facebook’s new analytics tool helps show content ROI
Facebook’s new optimized CPM feature helps users measure the reach and effectiveness of their sponsored stories and ads.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Auto brands and alcohol companies are cranking out social media content
Big name brands are turning to social media to promote customer engagement and increase excitement.
Twitter and Facebook marketing support social TV’s influence
Americans access social media networks while watching TV and brands can interact with users through Twitter and Facebook.
Twitter announces partnership with Vine, transforming video on the site
Twitter and Vine have partnered together to share six-second video clips.
Tech buyer insights help guide video marketing strategies
IDG Research data shows which types of video content attracts tech buyers.
Email marketing: a successful strategy when people like email, not phone calls
Many are checking their emails using their mobile devices, presenting email marketing opportunities.
Video views grew by 59 percent in 2012
Video views grew substantially in 2012, so marketers should create video marketing strategies in 2013.
Consumers turn to video to research products
Consumers are turning to video before buying, signaling marketers to react.
How news content and SEO can win premium leads
News content marketing optimized using SEO helps brands enter industry-relevant conversations and win leads.
Eighty-seven percent of women watch video content online
Women prefer to view video content online and brands must capitalize on this trend.