Millennials increased web time by 25 percent, making room for marketing efforts
Millennials are spending more time online, presenting opportunities for content marketers working to target the demographic.
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Social media content improves SEO relevance in Bing’s sidebar feature
Bing does not power Facebook’s Graph Search, but the search engine features more Facebook content in SERPs.
Hot off the press: Internet news
News content marketing helps brands discuss relevant topics with their audiences online.
Creative use of website content eases consumers’ concerns over privacy
Witty terms of use content could encourage consumers to offer up contact information.
LinkedIn retires Answers, encourages content sharing via Groups
LinkedIn started off the new year by retiring its Answers feature.
Google searchers want answers from SEO content
American internet users turn to Google for answers, and searchers often find answers directly in SERPs.
Want to reach mobile shoppers? Use good email content
Custom content helps email marketing campaigns build trust with new and existing customers.
Consumers say, ‘invest in email, website, content and Facebook marketing.’
In a recent report, consumers indicated that they prefer marketing contact through emails, websites and Facebook media. They’re also more likely to convert via these channels.
Online news content captures more attention than cable TV [data]
New data shows that Americans prefer to get their news via the internet.
Love isn’t a game: Build trust via consistently honest content
Bolster web presence to make the most of consumers’ willingness to trust it over other entities.