Rainbow your content, as colors brings results
Amazingly, colors influence purchasing decisions and can be used to target different shoppers.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social care: Support buyers’ needs
Social care helps brands establish themselves in competitive, niche industries, and the practice also boosts customer loyalty.
How does Instagram fit into social media marketing?
Can Instagram revolutionize how professional develop social media content strategies?
Narrow focused (not narrow-minded) content marketing generates leads
Marketers must learn to embrace content marketing help, not push outsourcing opportunities away.
Slow loading video content drives viewers nuts
Brands that publish video content that doesn’t load within five seconds will see their clips fail to engage prospects.
Email marketing for the win, according to Harvard
Email marketing may trump other channels when it comes to ROI.
Marketers make content marketing a priority in 2013
A report from Econsultancy makes it clear that marketers should focus on content marketing.
Marketers need web analytics, but which benchmarks should they read?
Marketers turn to certain types of analytics for insights and inspiration.
New-car market sees room for growth online
U.S. auto manufacturers could increase sales via the web using content marketing.
Custom news content drives action on Google+
Online-only and traditional news sites show higher engagement rates via Google+ in 2012 than in the previous year.