Writing custom content must fit into every marketing venture
Consumers haven’t made up their minds on whether they prefer interactive or plain-text content, so brands must create both.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Think email pop ups are annoying? Well, they do the trick
Dan Zarrella analyzed a brief period without email popups on his site and revealed that they increase subscriptions.
Brafton talks content marketing at New Media Expo (NMX) Las Vegas
Brafton is attending the NMX conference in Las Vegas.
Social media stays for longer than one night in hotel industry
The hotel industry is using social media for customer service and seeing success. Marketers in other sectors can join in.
Achieve more with less using content marketing
Agencies say clients expect more from less, but could altering channels be cost-effective for both parties?
Social media extensions drive traffic and build cross-channel experiences
Studies show social media content compels viewers to navigate to branded websites for additional information.
YouTube’s Gangnam Style trend shows the value of virality
Gangnam Style become the most viewed video on YouTube, demonstrating that marketers should take advantage of video virality.
Social media strategy: Give more, get more
Study shows the more you put into social media marketing, the more you get out of your efforts.
Pinterest marketing could revolve around content in the future
Pinterest purchases Punchfork, a recipe site, to improve niche aspects of its interface.
Follow leaders who take care of brands’ social media reputations
Some CEOs aren’t concerned about brand reputation on social media sites, leaving marketers an opportunity to gain a competitive edge.