Reports show radio and newspaper need help marketing online
Radio and television broadcasters can grow online revenue by developing social communities that promote products, services and subscriptions.
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Email marketing volume rises by 19 percent for retailers
Email marketing volumes are at an all-time high, and content marketers need to create campaigns to maintain competitive edge.
Boston University recognized for its effective social strategy
Boston University has been recognized for success in social media, offering insight to social media experts and content marketers.
Social media experts weigh in on shareable social content
Social media content that engages with current events, celebrities and influential users can bring brands to the top.
Mark your Editorial Calendar, all 365 days of the year
Brands that create editorial calendars for their content marketing campaigns see greater success.
Buyer personas: Marketers see the value of niche audience targeting
B2B marketers set long-term goals with audience targeting a top priority for their content campaigns.
Content creation for Yahoo! a must in 2013
Yahoo! shows that it’s serious about becoming a major player in search.
PPC gets a bigger piece of the pie in 2013
Marketers rediscover PPC and increase spending on the practice moving into the new year.
Did marketers miss the marriage of social media and SEO content?
Social media marketing and SEO content must join forces to drive search traffic in 2013.
Facebook marketing continues to drive the most social chatter
Americans turn to Facebook to voice their opinions of products or services.