LinkedIn surpasses the 200M monthly active user mark
LinkedIn continues to grow its professional network, serving people in more than 200 countries.
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Moms on mobile are a worthwhile target
Mothers shop for their families on their mobile devices, representing a targeting opportunity for content marketers.
Custom content makes marketing “mobile at the core”
Worldwide digital ad spending increased in 2012, so where can marketers take their campaigns in 2013?
Consumers connect with brands through Facebook social logins
Facebook maintains control over social logins to sites, but Google+ shows promise of growth.
Blekko’s Izik tablet app presents branded content in a new way
Izik, the new tablet application from Blekko reimagines search, showcasing visual media upfront.
Google’s job posting shows potential growth of personalized search
Google posted a job that hints at a future filled with personalized search.
Forty-nine percent of consumers use a search engine to find retailers
In December, consumers turned to search engines to find products and services.
PSA: Mobile and PC users are the same people
Studies show mobile technology will become the norm, but people won’t use the ‘net any differently down the line.
Corporate samaritan: Honest cause marketing converts American shoppers
Americans respect philanthropic organizations, but they want proof that campaigns make a difference, and content marketing can showcase accomplishments.
Want more leads? Build more landing pages
Data from HubSpot shows that more landing pages lead to more leads.