Facebook crowned popularity queen of 2012
Facebook was the most viewed page on Wikipedia in 2012.
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B2B and B2C brands discovered the value of social media marketing in 2012
Social media marketing had significant impacts on lead generation and transactions in 2012.
Digital marketing budgets of 2013 exposed
In 2013, marketers plan to increase spending on social media marketing and content creation.
Only 5 percent of sites use Google’s news meta tag option
Study from Blekko shows publishers neglect to use Google’s news keyword meta tag feature.
Engaging content: It’s an experience, not a style
Engaging content doesn’t happen overnight, marketers must work to earn consumers’ trust.
Further customization capabilities on Facebook ads help marketers
Facebook now has a tool that allows marketers to customize ads.
Spending on branded content increases by 13 percent
In 2012, spending on branded content increased significantly, and marketers can take note of trends.
Twitter Cards make video marketing easy as 1-2-3 Tweet
Twitter and video marketing could be a match made in heaven in 2013.
Social commerce: The real trend of 2013
Social media marketing will have an impact in 2013, but not as significantly as social commerce.
Where’s your traffic from? Top referral sources are specific to domains
The largest domains on the web and SERPs deliver a portion of referral traffic, but new data suggests individual domains see specific results with their own “super-referral sites.”