Social media content reaches Twitter’s 200M active users
Social media marketing professionals can’t afford to overlook Twitter.
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Promoted Tweets reach TV viewers on a second screen
Twitter and Nielsen team up to provide greater insight into second-screen TV viewing.
Don’t bother with negative SEO, explains Matt Cutts
Matt Cutts explained that negative SEO is rare, but can be combated with Google’s disavow link tools.
Google keeps quiet on algorithm update
There may or may not have been a Google algorithm update or refresh last week.
Marketing advice: Consumers embrace creative newsletter templates
Marketers indicate they’ll increase email spending, but also struggle to manage content creation.
Facebook’s “Nearby” tool reveals brands based on location
Nearby, a new tool on Facebook, allows mobile users to find brands based on location.
Concise content may help reach on-the-go consumers
YP search data shows users increasingly look for information on their mobile devices.
Mobile shoppers won’t forego face-to-face time with products
With the pinnacle of the holiday season just around the corner, brands must make their last minute campaigns convey urgency. However, with fewer days to mull over potential ideas, marketers should look at their most recent successes to develop programs that will bring in additional revenue, and Cyber Monday campaigns may be the solution. According… Read more »
Yahoo! introduces Cost-Per-Lead ads, gaining ground on Google and Bing
Yahoo! introduces new ads program to compete with Google and Bing.
Instagram’s new privacy policy shows a friendship with Facebook
Instagram’s new privacy policy will allow the platform to better integrate with Facebook.