Create diverse content in an age of multi-platform growth
Content marketers should create diverse content for a variety of social media platforms, websites and more.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Stagger updates on social media to maintain connections
Updating social accounts can be a touchy task for brands, as connections are fickle and don’t like invasive posts.
Conversions driven by positive customer satisfaction
Satisfied customers are more willing to buy products and services from well-marketed brands.
Custom content supports on-site conversions, could boost revenue
Brands put additional focus on building efficient and optimized ecommerce hubs for 2013.
Matt Cutts explains how to get Google to reconsider websites
Marketers writing reconsideration requests to Google can take some hints from Matt Cutts’ most recent video.
Optimize video content to take advantage of YouTube’s social influence
YouTube’s Associated Website Link Annotation feature and new agreement with Virgin America help brands increase site traffic.
Branded content can show companies’ charitable sides
News content marketing helps brands highlight their societal ventures, without turning website content into dishonest blog posts.
Video content: Is it more about the look or the story you tell?
Video marketing is an increasingly prominent practice used by brands across all industries. As consumers’ habits change, and people spend more time on the internet than in front of the television, big advertisers will have to transition a portion of their outreach to the ‘net. According to a recent study from Kantar Media, a media… Read more »
Facebook users didn’t rock the vote – marketers may benefit
Facebook users failed to come together and vote to maintain their rights over the site’s data use policy or statement of rights.
Want some love from Matt Cutts? Create unique pages
Content marketers looking for a date with Matt Cutts should create unique pages with custom content.