Don’t serve day-old social content [Video]
Nielsen data shows people spend significant time on social media, but brands might not be investing enough in social media marketing.
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Missed opportunities: Brands fail to connect email and social media marketing
Marketers should align their email and social outreach programs to craft consistent marketing messages.
Video content captures consumers’ stunted attention spans
Longer, personalized video content retains consumer’s attention longer than shorter and mass-targeted clips.
Social media content is king, but in-house struggles threaten its crown
Organizations are struggling to develop social media teams that can create relevant campaigns, making outsourcing a consideration.
Pinterest’s spam fighting highlights quality social media content
Pinterest’s new spam-fighting team may affect brands’ follower counts, but also removes low-grade content.
YouTube Guide: Marketers catch clicks from a digital TV guide
YouTube bolsters its Guide feature, unveils a fresh layout and makes marketers’ jobs easier with one new update.
Moving into 2013, marketers must consider social care
To provide the best possible customer care, brands should consider separate Twitter handles.
PDFs: The free takeaway that tracks leads
Content marketers should incorporate PDFs into their campaigns, but they shouldn’t rely on the files too heavily.
YouTube video content clips for more clicks
YouTube puts a greater emphasis on video content marketing.
It’s Twitter- what do you expect?
What results can marketers expect from social media marketing efforts on Twitter?