Multimedia content puts marketers in the driver’s seat
Multimedia custom content increases brand exposure and experiences higher levels of engagement.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social media content: Tech consumers eat it up
Tech shoppers refer to social media content for purchasing decisions.
Pinterest grows, buds and blossoms with a 1,074 percent increase in use
Pinterest is staying warm this December, enjoying an impressive 1,047 percent increase in year-over-year use.
Are marketers making social content worth sharing?
Consumers are more willing to engage with social media content shared among their personal networks.
Are websites draped in unnatural links or wearing black hats?
Matt Cutts puts the rumors to rest about whether or not Google sent out warnings regarding unnatural links.
Video budgets to hit $8 billion by 2016: Get in the game now
Video marketing is set to increase as more internet users engage with visual media.
Before travelers take off, they turn to blogs
Consumers depend of social media content for vacation inspiration, causing content marketers to consider how their brand might be relevant to those on-the-go.
Are ‘car’ and ‘automobile’ the same to Google?
Matt Cutts recently explained how Google search copes with synonyms, directing content marketers to use different words that mean the same thing.
Custom content: The best hype man in the game
Publishing branded content leading up to smartphone product launches increases sales by 9 percent.
Attribute conversions to their content marketing source
Marketers should attribute conversions to their sources to leverage content marketing efforts.