Deliver branded content to meet consumers’ needs
Content marketing reaches a wide audience, but different demographics of consumers respond differently to marketing messages.
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Bing’s Ad Network gives search marketers an edge
Bing says advertising through its network helps search marketing efforts reach wider audiences with more spending capabilities.
How shared content can win over social holiday shoppers
Social media content creates online chatter that leads to consumer-written reviews.
Want Facebook comments? Post questions
Content marketers using Facebook should include posts with questions, as well as other CTAs.
Mobile: Is it an invaluable component to a content marketing strategy?
Custom content could compel mobile users to increase online shopping practices this holiday season.
Black Friday ecommerce exceeds $1 billion, hits all-time high
With online sales at an all-time high, marketers should focus on SEO and quality content this holiday season.
Audience targeting via content helps reach fragmented consumers
Fragmentation within specific channels makes customer outreach hard; marketers must use wide array of custom content.
Instagram makes it easier to promote branded content via the web
Instagram activity on Thanksgiving set a new standard of usage for the social site.
Marketers spend $1.7 million on branded content
Branded content is gaining traction, leading marketers to create quality, custom content that generates awareness and leads.
The rich kids of Instagram have nothing on Facebook’s social shoppers
The Rich kids use Facebook to socialize – could this be worthwhile insight for marketers?