Pinterest marketing: Did the social site just throw its hat into the corporate ring?
Pinterest tailors its service to assist businesses in reaching their marketing objectives.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Facebook’s Pages Feed highlights new content from brands
Facebook continues to focus on helping marketers getting branded content in view.
Social needs interactive content to prevent community ‘ghost towns’
Advocacy is a focus goal for social efforts, but some content marketers are failing to adopt best practices that win follower loyalty
Is Instagram the next social commerce star?
Study shows engagement from Instagram users is 10 times greater than on networks like Facebook and Twitter.
Content marketers can benefit from authorship analytics
Content marketers who claim authorship from Google+ can benefit from authorship analytics.
More than one-third of mobile auto researchers convert within the hour
Content creation can nurture leads in the auto industry, especially via mobile phones.
Unethical practices keep marketers on their toes
With so many ways to communicate to consumers, marketers should be careful to adhere to ethical content marketing practices.
Diversify your content portfolio to target leads in every stage of the sales cycle
B2B marketers say lead generation is a top priority, but less than half have nurturing process in place.
Video content marketing brings more click-throughs and conversion
A recent report by Cisco confirmed that video is becoming a powerful marketing tool and disseminator of information.
Big Data: Is it supporting your content creation efforts?
Data management platforms provide invaluable market insight that marketers can use to create branded content.