Profit awaits in the pet market: Are marketers using SEO content to reach buyers?
Pet content marketing might show greater returns when developed for the web.
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Mobile Safari browser generates high CTR
Branded content optimized for the mobile web can benefit from mobile Safari’s high CTR.
Panda 21 hits the web, 1.1 percent of queries impacted
Google rolled out Panda 21 on Tuesday, and the iteration impacted 1.1 percent of search queries.
Handle negative social feedback with care to build trust [Interview]
An effective social media marketing strategy calls for brands to respond to both positive and negative engagement.
Presidential candidates used web marketing to reach voters
Presidential candidates distributed branded content on the web to reach voters.
Facebook beats Twitter with photo filters for on-the-go content sharing
Marketers offering visual content to fans, take note: Facebook beat Twitter with the addition of photo filters that enhance mobile image sharing.
Auto industry: An untapped gold mine for video content marketing
Automotive brands that branch out and publish video content beyond the Super Bowl can improve ROI.
Customers demand social service from brands
NM Incite reported that nearly half of consumers expect brands to provide customer service through social media.
Content marketers can take advantage of higher mobile penetration
Branded content can attract 51 percent of Americans on the mobile web.
Pinterest is key for travel marketers
Travel marketers find custom content published to Pinterest generates consumer interest.