Measure SEO results beyond keyword success as over 30 percent of queries are ‘not provided’
Google’s encryption service may be frustrating for marketers focusing on SEO. Diverse, custom content can help bridge gaps.
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Video content: Are you misleading your viewers?
Study shows it’s difficult to deliver honest and exceptional video content to increasingly impatient viewers.
Why retweets may not be the best Twitter marketing metric
Retweets may not garner significant traffic, but they do demonstrate the harder-to-measure side of social marketing.
Do ‘fat fingers’ inflate mobile content clicks?
Mobile clickthrough rates often exaggerated due to “fat fingers.”
Email content: Concision catches more clicks than creativity
A case study finds concise email subject lines outperform creative alternatives.
Pinterest’s secret boards give content marketers an edge
Pinterest unveils its “Secret Boards” option, which helps marketers perfect their visual campaigns.
Global SEO beyond Google: Search giant’s market share slips in the UK
Because Google is beginning to lose its some of its stronghold, content marketers are advised to optimize SEO for Bing and other search engines.
Custom content helps foster relationships with distracted consumers
Branded content helps reach consumers, even as they divide their time across a wide number of top web properties.
Content creation becomes ‘its own discipline’ moving into 2013
As global ad spend increases, content marketing plays a greater role in lead generation.
Google+ is still a new platform, but growing
Google+ may be relatively new and undeveloped compared to Facebook and Twitter, but it’s a worthwhile tool for SEO.