Photo content inspires social media users to click
To increase user clicks, content marketers should consider adding photos to posts on social media platforms.
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Is your content strategy prepared for Cyber Monday?
SEO content optimized for viewing on tablet computers could impact Cyber Monday sales.
Building better lead gen forms: Marketers say email field essential
Although gaining access to email addresses reigns supreme for 96 percent of marketers, ‘key pain points’ emerged as a discussion point.
How local are your content marketing efforts this holiday season?
Google suggests brands get local for the holiday season.
B2B marketers say contact them via email for new business
New study shows email should remain part of any content strategy.
New Facebook conversion measure could help assess engagement
Facebook’s new self-service conversion-measurement tool may help marketers see how much the platform is assisting in content marketing.
Google’s U.S. search share increase, while desktop queries rise by 8 percent
Google’s search share drops in two major global markets, but increases in the U.S.
Marketers look to video for greater brand visibility
Video ad spend increases and is expected to continue its growth path in 2013.
Mixed-media content creation can help brands engage on Twitter
Twitter highlights the importance of visual content with its new upgrade.
Resource-lacking B2C marketers can outsource content creation
Outsourcing is a cost-effective way to ensure that marketers are getting quality content when they lack manpower or funding.