Is branded video content the way of the future?
All signs point toward a more visual marketing landscape in 2013.
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Custom content helps ‘Chief Family Officers and Girlfriends on the Go’
Female consumers use the web for various purposes when it comes to shopping.
Could branded content increase sales this Thanksgiving weekend?
Custom content could encourage more sales this Thanksgiving weekend.
Brands neglect Facebook accounts, engagement rates drop
Are celebrities better at using Facebook for branding purposes than American businesses?
Lack of resources is biggest B2B content marketing challenge
B2B marketers struggle with publishing enough articles, even as more businesses embrace content marketing.
Marketers should take heed as consumers turn to smartphones this holiday season
Content marketers should focus on mobile SEO as consumers use devices for shopping this holiday season.
Consumers are comfortable with personalization, challenging SEO marketers
SEO Marketers face a challenge as consumers are willing to compromise privacy for personalized search.
Facebook CTAs drive transactions marketers will ‘Like’
Content marketers can take advantage of social CTAs, which are seeing more engagement on sites like Facebook.
Rising video content consumption calls for marketing investment
Video ad adoption takes the spotlight in comScore’s October Video Mextrix report
Ecommerce provides B2B benefits
Ecommerce is a worthwhile option for B2B marketing, but it must be fueled by content marketing and SEO.