Social media content: The ultimate bathroom read
Marketers must align their social media marketing efforts with users’ preferences to achieve objectives.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers shift content objectives to reach wider audiences
Content marketing goals evolve as consumers engage on the web in different ways.
Optimize content to engage in social holiday chit-chat
Marketers should craft custom content to make their brands part of the social conversation this season.
Brands build awareness through content for the mobile web
Marketers strive to use mobile for customer acquisition and brand awareness, measured through website traffic and click-through-rates.
Support holiday shopping with social content for mobile users
Social content provides shoppers with contact information, industry news and educational insight.
Personalized and custom email content drives higher response rates
Online marketers must focus at least a portion of their attention on email marketing, even with new techniques thriving on the web today. While brands use social media marketing to grow their products’ web presences, content creation through email channels can achieve similar objectives, and it’s important for marketers not to overlook tactics that have… Read more »
Google forgot to report the weather – Panda 22
Panda refresh 22 has been confirmed and it affected 0.8 percent of English queries.
LinkedIn’s ads API makes marketers’ lives simpler
LinkedIn’s new ads API gives marketers greater control over their campaigns, helping unify programs across the web.
Fresh content combats email marketing ‘spam’
Brands that don’t want their email marketing to be perceived as spam need to carefully craft their campaigns with engaging content.
Social content: Better than ads for mobile marketing
Consumers aren’t ready to trust mobile advertising.