Did content marketing predictions for 2012 come true?
CMI made some predictions about content marketing trends for 2012, but did they come to fruition?
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Target a growing mobile user population with local content
SEO content can reach consumers based on local keyword trends.
SEO content sets brands apart as search becomes ‘go-to’ source for holiday gifts
Online holiday shopping is increasingly popular among Americans and search-friendly content can set brands apart.
Meet social customer service demand with custom content
Branded content can help minimize customer care concerns on social platforms like Facebook.
Instagram unveils new social marketing opportunities with profile pages
Instagram recently ushered in new internet profile pages, creating opportunities for content marketers.
Video content is well received among marketers and consumers
Rich media ads featuring video content generate higher response rates.
Content marketing reaches consumers who’d be ‘lost without the web’
The top marketing challenge for most businesses is high-quality content creation.
Content marketing: What about money and resource?
In order to generate quality content that drives users, marketers might consider outsourced solutions if strapped for cash and resource.
Can content marketing drive your holiday sales initiatives?
Content might lead buyers to social commerce hubs.
Election activity reveals Twitter as a valuable social media marketing tool
An impressive number of Tweets surrounding the 2012 Election indicates Twitter’s value to content marketers.