Marketers leverage Google to speak to teens
Teens are using Google for research, creating opportunities for SEO marketers.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brand building becomes top priority among online marketers
Overall digital ad spend flattens, while SMBs put a greater focus on digital brand building.
B2B social marketing can leverage 187 million LinkedIn users
LinkedIn recently reported that it now has 187 million users, and the site’s value as a marketing platform continues to grow.
Bing’s new Quality Impact tool calculates landing pages’ effect on PPC
Bing unveils its Quality Impact feature, which helps marketers identify hiccups in landing page content and onsite optimization.
Creative content development remains a major obstacle for email marketing
Content creation might not be a top priority for some businesses, but ChoozOn’s data shows buyers expect branded emails, and insightful messages can minimize the amount of content these leads overlook.
Visual content generates high response rates
Marketers looking for an interesting new addition to content marketing can use engaging visuals to keep audiences’ attention.
Search marketing challenges suggests brands need some help
Forrester recently found that search marketers face several challenges moving forward, but many can be solved with a clearly defined content strategy.
Attract shoppers with Pinterest this season
A pair of studies demonstrate the growing value of Pinterest marketing for consumer-facing brands.
Publish branded content or be left behind: Offline marketing declines
54 percent of B2B marketers will increase content marketing spend in 2013, as a significant percentage of professionals reduce offline lead generation practices.
Just how effective is social video?
The evolution of content marketing embraces social video’s unique lead generation capabilities. Social video viewership is up more than 75 percent over Q3 2011.