Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Consumers have already started holiday shopping, and integrated web marketing strategies can help brands appeal to prospects converting in stores and on the internet.
AYTM Market Research reported that 76 percent of consumers regularly access news content on the web, and marketers can leverage the trend to build brand authority.
ComScore reported that tablet users are avid consumers of news, which can inform content marketing strategies.
In a recent Webmaster Help video, Matt Cutts suggested quoting sites with proper attribution will never result in penalties for duplicate content.
Millennials and Baby Boomers represent two critical demographics for marketers to target, but they often demand very different.
StrongMail found delivering email content at specific times is critical to a campaign’s success.
Ecommerce will play a large role in 2012 holiday shopping, and a well-rounded content marketing strategy can help companies leverage the trend.
Google announced an expanded Knowledge Graph capability with connection explanations for items listed in its People also search for tab.
Aquent reported that 70 percent of marketers look outside their companies to fill marketing needs.
Google announced a new image search feature that allows users to sort results by category.