Suggested Posts help brands reach new Facebook prospects
Facebook’s latest addition to paid social marketing includes inserting Suggested Posts directly into users’ news feeds.
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LinkedIn tops in increasingly competitive B2B social media marketing landscape
LinkedIn ranked as the top B2B social marketing platform with 83 percent of respondents using it, according to the Content Marketing Institute and MarketingProfs.
Robust web presence attracts consumers during holiday season
PriceGrabber found consumers will spend as little time as possible holiday shopping in stores this year, preferring to buy online.
Pinterest cracks top 50 web properties, ecommerce brands should take note
ComScore reported that Pinterest is the 50th most frequently visited website in the United States.
B2B marketers cite content creation, engagement as top challenges
A report from the Content Marketing Institute and MarketingProfs found that content volume and engagement are the largest concerns for B2B brands.
B2B brands rapidly adopt video marketing in 2012
Video marketing is an increasingly popular tool for B2B marketers, as 70 percent reported using the format, compared to 52 percent in 2011.
Cornerstone of 2013 content marketing strategies is diversity
Diverse content marketing strategies are increasingly common, according to a report from the Content Marketing Institute and MarketingProfs.
Mayer loves local, but doesn’t see it in Yahoo’s future
Marissa Mayer’s first quarterly earnings call as Yahoo CEO revealed some interesting insights for the company’s search plans in the future.
New Facebook Global Pages framework help marketers tailor content to specific regions
Facebook announced a new Global Pages feature to help international brands around the world deliver social content to their fans in different regions and countries.
Cosmetics company inspires customers with dynamic web presence [Interview]
BH Cosmetics considers itself more than just a cosmetics company, and developing engaging website content and a dynamic social presence has helped establish the brand as a hub for beauty and lifestyle conversation.