Improve readership on Twitter with custom content
Marketers struggle to create engaging content, which prevents Twitter from becoming effective for driving direct sales.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
2013: The year of social media marketing (finally!)
Businesses will allocate more money toward social media marketing in 2013, following their inability to dedicate enough resources to content execution and social measurement in the past year.
Quality content leads to word-of-mouth marketing
User-generated content compels consumers to buy.
Email and social media populate marketer’s brains
Brands plan to bring email and social media marketing tactics together.
Is personalization the future of search?
Practices such as retargeting are placing brands in search results as personlization efforts increase.
Twitter’s keyword options put branded content in front of users
Twitter launched new keyword match options that help put targeted Tweets in front of ideal audiences.
Marketers seeking deep connections can leverage Facebook
Marketers wanting to sustain deep ties on social media should consider Facebook over Twitter
A Circle isn’t a Square: The content marketing goal and metric disconnect
Studies show businesses aren’t using the right metrics to measure their desired content marketing outcomes.
Native video content drives brand lift on the web
Native video marketing was a major trend in 2012 and will become even bigger in 2013.
Pinterest: The key to reaching female audiences online
Brands fail to market to women effectively, despite female consumers controlling more than 80 percent of purchases.