The three biggest reasons to use video for social marketing
Marketers should post videos to social sharing sites to satisfy consumers and drive high ROI.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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2013 Prediction: Brands must turn a profit out of thin air
In the new year, brands must achieve more with fewer resources, study says.
Marketers make resolutions after online spending reaches $35 billion
Online spending saw an all-time high in 2012, giving marketers a cue to prioritize content marketing in 2013.
Brands can use MIT’s tips to engage consumers on Facebook
A group of researchers from MIT Sloan revealed what brings Facebook Likes.
Brands missed content opportunities in 2012, could it be time to outsource?
New study finds brands still lack expertise in deploying effective content marketing campaigns.
A genius content strategy gives Red Bull’s marketing “wings”
Red Bull’s content marketing strategy has given the brand an extreme edge.
Video marketing through Hulu could drive web traffic
Video marketing through platforms like Hulu could drive website traffic in 2013.
Email and custom content reach last-minute holiday shoppers
Email marketing drives holiday transactions more effectively than any other channel.
Google asks users for feedback on custom content results
Google is asking users for feedback on specific search results, but the search engine claims the answers won’t affect PageRank.
Content marketing tip: Toot your horn to turn a profit [Video]
With all the resources you invest toward turning a profit, a new study from Edelman suggests that your biggest conversion driver may be your company’s charitable nature.