Facebook’s Custom Audiences feature promotes cross-platform branding
Facebook broadens its audience targeting capabilities by pushing Custom Audiences.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
LinkedIn focuses on optimizing site for digital content discovery
LinkedIn helps members follow and read online content published by Influencers with new updates.
Marketers, jump in! The age of video marketing has arrived
Video marketing has seen substantial growth. Marketers, brace yourselves – video is here to stay.
Pinterest marketing gets a makeover with a few interface updates
Pinterest plans to improve various aspects of its user interface, giving brands the opportunity to showcase their products to wider audiences.
More spending on social media ads
Social media is sweeping the nation, which is why many marketers are set to spend more on social media marketing ads on sites like Twitter and Facebook in the coming year.
Instagram releases monthly active user data, grabs brands’ attention
Instagram may seem useless for social media marketing professionals, but the fast-growing network is unlikely to slow down soon.
Is Google+ really the second largest social media network?
Google+ marketing reaches the second largest active social media network.
Twitter advertising API might be the final step to a Twitter IPO
Twitter marketing efforts will benefit from a theorized new ad API.
Food orders happen via mobile devices, marketers get in on it
Consumers are turning to mobile to conduct search and read reviews about fast food joints, so marketers should get involved.
B2B brands to improve websites for better content visibility
Study shows that B2B brands will focus on building out their websites to improve online branding.