Social media content helps sales teams close the deal
Brands that are neglecting social media are losing out on sales opportunities, while forward-leaning companies are converting leads.
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American youth remind us Facebook matters most for social marketing
Pew evaluated teen social media usage and found which networks offer the biggest advantages for marketers.
Penguin-phobia strikes fear of bad linking in marketers
Marketers are bracing themselves (and their link profiles) for the impact Penguin 2.0 will have on SEO.
Bloggers defect from Tumblr to WordPress after buyout
Are Yahoo’s acquisition of Tumblr and subsequent abandonment of the platform signs of WordPress’ growing blog publishing dominance?
Brafton to answer your content marketing questions at IRCE 2013
North America’s largest news and content marketing agency will attend Internet Retailer Conference and Exhibition on June 4-6.
What social marketing strategies do B2Bs use? What about B2Cs? [data]
A study finds brands are seeing their bottom lines and site traffic grow the more they participate in social media marketing.
Familiar content marketing challenges impact brands’ email strategies
A recent survey shows B2B brands have clear goals for their email marketing campaigns, but only look at surface-level metrics when gauging their success.
YouTube turns 8, celebrates video content dominance
Eight years in, YouTube’s success reminds marketers why video content is crucial to content marketing success.
Pinterest expands pin options to highlight social media content
Pinterest introduces three new pin options to highlight supporting context for retailers, bloggers and foodies.
Forrester: ‘Customer-obsessed’ content marketing wins results
Innovative marketing teams that excel in current digital marketing trends and embrace new tactics will come out on top, according to a Forrester report.