Marketers, start your engines: Auto sellers accelerate social branding
If marketers need help determining which social content is best, they should look to brands that are pulling ahead of competitors.
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Vine: The two-way mirror of social media marketing
Vine offers marketers a glimpse into their prospects’ lives, providing raw footage instead of text-only updates.
Do brands have a social media sales problem?
Social media marketing offers many benefits, but some say ecommerce sales isn’t one of them. What some networks are doing about it.
Three reasons consumers will cross channels for content
Studies show brands with cross-channel strategies continue conversations from one medium to the next to increase engagement.
Global content consumption dominated by the web – mobile on top
A new study shows the internet provides consumers with the greatest volume of media, consuming the bulk of the average person’s day.
Do marketers reach consumers where they read online content most?
A study shows U.S. homes now own more internet-enabled devices, and they are using them to search for brands’ web content.
Penguin 2.0 with new spam filters now live: How to check your SEO
Google’s Matt Cutts said earlier today that Penguin 2.0, with new under-the-hood spam-fighting technology, is now live.
Social content generates more leads with new Twitter Card
Twitter introduced the Lead Generation Card to help brands acquire prospects’ email addresses through Tweets.
Consumers’ travel search and purchase preferences signal SEO changes
Brands must pay attention to consumers’ research and buying behaviors, which now lean heavily on search results and mobile accessibility.
Authorship earns tech writers’ respect, with or without AuthorRank
Ninety percent of tech writers have Google+ accounts, indicating they see the value of Authorship.