Content automation helps performance leaders mimic real-time marketing
Real-time marketing helps fulfill customers’ immediate needs, and analytics help brands anticipate popular subject matter to fuel lead generation.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google gives marketers more control over content analytics
Marketers and SEOs are in the drivers seat with upcoming Google content analytics sharing functions.
Is neuroscience key to saving money with video marketing campaigns?
A new Nielsen study suggests neuroscience data shows marketers when their video ads are working and where they need to trim the fat.
Marketers spend more on search ads and content to keep websites fresh
Search ad revenue and content marketing budgets rise as companies realize fresh content keeps their websites in the spotlight.
Are marketers generating the most B2B leads with webinar content?
Marketers can generate more leads from their webinar content when they offer presentations as downloadable resources for B2B audiences.
Cutts tells SEOs to stop focusing so much on link building
Link building is an important part of SEO, but Cutts suggests putting UX and design ahead of most optimization practices.
Color, texture drive engagement with social media content on Pinterest [data]
A new study from Curalate suggests brands should create colorful, texture-rich social media content to boost engagement rates.
Twitter brings Vine’s video content virality to Android users
Twitter announced the Vine application launch for Android phone owners, allowing brands to reach even wider audiences with video content.
Consumers want to get social before they hit the ‘Buy’ button
Brands must enhance their social media marketing strategies to support their ecommerce of website conversion goals.
Brands must create online content with customers’ motivations in mind
To drive conversions, marketers must create content marketing campaigns that anticipate their buyers’ needs and deliver on those demands.