When a picture is worth a thousand (paid) clicks
Google announced brands will be able to enhance paid search ads with images, a change that improves user experience and promotion performance.
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Social media monitoring inspires Volvo’s marketing efforts
Volvo uses social media monitoring to drive other marketing efforts, soliciting feedback from customers via Twitter and Facebook.
Why content is more important than commercials – Say hello to Gen C
Marketers must become acquainted with Generation C – a new demographic that spans age groups and has a taste for web content.
Millennials driven by deals, inspired by mobile content
Millennials are frugal with how they spend their money, and marketers must turn to digital channels to engage with them in the right ways.
B2C brands take the paid search lead with quality custom content
Big businesses are spending more on paid search ads, but smaller brands are staying competitive with strong SEO strategies and content marketing campaigns.
Matt Cutts to marketers: Embrace your online identity and reputation
Matt Cutts is excited about publishers using Authorship markup because it might clean up web spam and help credible authors climb search rankings.
Marketers give 3 reasons why online video content outperforms TV
Marketers are spending more on digital video marketing as they recognize that custom content is the most effective way to reach prospects.
Mobile search helps brands reach the masses with custom content
Companies must find the best way to keep their branded content in front of smartphone-toting target audiences.
New Pinterest search improves social content planning and discovery
Pinterest adds a new search function that makes it easier for brands to organize their social media content for rediscovery.
Yahoo launches its redesigned search interface to SEOs’ delight
Yahoo took a huge leap of faith introducing its new search experience, which promises faster load times, content discoverability and a number of other benefits for marketers.